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One City in Pakistan Makes Nearly Half of the World's Soccer Balls

It would seem a given that efficiency-enhancing technologies spread rapidly, seeing as smoother production often leads to higher profits. That’s not always the case, though: A 2008 survey of the past two centuries found that on average, countries have adopted revolutionary technologies such as steel production and electricity 47 years after they were invented. How and why technology spreads—or rather, doesn’t spread—is a bit of a mystery.
For example, why did so many soccer ball factories continue to use an inefficient cutting mechanism when there was a better one out there? That's the question that a team of researchers from Yale, Columbia, and LSE (that's Lahore, not London) tried to answer in a study of Sialkot, Pakistan, where 40 percent of the world's soccer balls are produced.
(How Sialkot got its market share is worth a momentary digression. Its origins as a hub of soccer ball-production date back to British colonial times, when Britons eager to play soccer grew impatient waiting for shipments of balls to arrive by sea. In 1889, a British sergeant asked a Sialkoti saddlemaker to repair his punctured soccer ball, and, pleased with the results, put in an order for a batch of balls to be made. Production took off from there: By 1982, Sialkot-produced balls were used in the World Cup.)

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